Apple Presentation 2025: Innovations and Latest Products

September 9, 2025, was an exciting day for all tech and Apple fans: an official presentation of the brand’s new products and models everyone has been waiting for. Don’t fret if you weren’t able to join live — just read about the devices you’ve been looking forward to here. 

AirPods Pro 3: Even Better Sound With the Best Active Noise-Cancellation System 

In case you’re a fan of Apple AirPods Pro, you’re going to enjoy the sound of the third-generation product even more. Now, they are smaller in size, with the new shape and ear tip selection of five sizes helping them sit snug in any ear, regardless of the build. AirPods Pro 3 have even more updates for the users: 

• Active noise cancellation on all AirPods is famous for working even better. In fact, it’s twice as effective as in AirPods Pro 2, and four times as effective as the first release of the earbuds. Apple representatives stated that the new generation is going to make a breakthrough and become the best in noise cancellation among all other releases. 

• The third generation of AirPods Pro uses the Apple Intelligence feature to help users understand other languages in real time. Once you put them on and start talking, they will translate the text and deliver it to another AirPods user. If they don’t have the accessory, they can read the text on the iPhone screen instead. 

• You no longer need an Apple Watch to track your activities in the gym — AirPods can do it for you. The device can now measure your heart rate during workouts, and you can view the stats on the iPhone in the Fitness app. 

• Conveniently, your earbuds can also track up to 50 different physical activities when you work out, without the use of an Apple Watch. 

• Moisture resistance of the IP57 standard. 

• The battery life has also improved significantly: the earbuds last up to 8 hours with noise cancellation turned on, and up to 10 hours in Transparency mode. Compared to the last edition, it’s 33% longer. 

Apple Watch Series 11: Better Health Tracking 

The Apple Watch is perfect for daily activities and learning more about your health. Just put one around your wrist, and you will see the new model display your hypertension rate, connect to 5G, and more — in sizes 42 mm and 46 mm.

You don’t have to worry about damaging your Apple Watch: the materials vary from unique Ion-X glass with a ceramic coating for the aluminum version to durable sapphire glass in the titanium version for scratch-resistance. As you wear it, the device’s integrated optical sensor tracks when your pressure rises and notifies you of potential hypertension. It studies your health even when you sleep, collecting information on heart rate, body temperature, breathing rate, and more. 

There’s no need to use third-party software to learn about your sleeping habits, either. The watch notes down sleep duration and phases automatically, so you can utilize that data to improve the quality of your bedtime. The information is available on a convenient and easy-to-use interface. Apple Watch Series 11 lasts up to 24 hours without charging. Yet, a fast charging feature has been added for user convenience. You can charge the Apple Watch in just 15 minutes and then apply it for 8 hours! 

Apple Watch SE 3: Always-On Display Features 

Apple Watch SE is stepping up the game with the third-generation release and an array of helpful features previously unavailable. The modern version has a powerful S10 processor that supports Always-On Display/ The Dual Tap is now available across the whole device lineup, which was a priority only on previous higher-end models. The product has even more to offer: 

• four times more damage-resistant than Apple Watch SE 2, thanks to Ion-X protective glass; 

• 18 hours of constant activity available, even with Always-On Display enabled; 

• 5G cellular connection. 

Apple Watch SE 3 is also keen on tracking your health: it helps with sleeping habits, measures your body temperature through your wrist, notifies you of potential apnea, and more.  

Apple Watch Ultra 3: Lasts Even Longer 

There’s one product standing out from the lineup: the Apple Watch Ultra 3, one of the most powerful models from Apple. Now, it has become even better; the screen is larger and brighter, the bezels are smaller, and you can easily spot the difference once you turn it on. 

The watch and your phone are now completely independent from each other, as the former fully supports satellite connectivity. The lack of network connection is no longer a concern — you can simply send your geolocation or emergency message when needed. Yet, this feature is limited by location as of now. Chronic hypertension, which usually doesn’t show any symptoms, can be spotted with this device. 

Beloved features like irregular heart rhythm alerts, sleep apnea tracking, ECG sensors, and blood oxygen level sensors have been improved and joined by sleep assessment features and the Workout Buddy. The device lasts up to 42 hours without charging, which is a huge improvement, and up to 72 hours in energy-saving mode. 

This release is accompanied by an S10 chip, 5G connection, and a perfectly accurate GPS — the best out of all sports watches on the market.

iPhone 17: Brightest and Most Dynamic Screen 

iPhone 17 will definitely be an absolute favorite for content creators, bloggers, and photographers. While the overall design we all know and love is the same, this phone carries a brighter and bigger screen: 6.3 inches compared to the iPhone 16 — 6.1 inches. 

Your selfies will look even better with the new front camera that features an upgraded 18 MP resolution. Then, there’s the Center Stage module that lets you improve the quality even more through its unique square sensor. This wider field of view, joined by an effective stabilizer, provides users with picture-perfect photos and smooth videos on the go due to the option to rotate and zoom the camera. 

But the main camera has also improved a lot. From simple photos of the view to macro pictures, the new 48 MP ultra-wide-angle camera does it all. Next to it, there’s another 12 MP camera you can use for focused, precise pictures where you need a 2x optical zoom 

Here’s the main course: you can shoot photos and video from two cameras at once. A Dual Capture feature allows you to create interesting content twice as fast. Then, you can look through the photos on the OLED screen with the 3000-nit brightness and a refresh rate of 120 Hz, which was incredibly awaited on basic iPhone versions by customers. The new smartphone also supports Always-On Display. 

iPhone 17 has increased scratch-resistance, thanks to the new Ceramic Shield 2 glass. And you will be able to comfortably use the smartphone even in bright sunlight, as the anti-glare coating will protect your eyes. 

An A19 chip with a six-core CPU and a five-core GPU makes this device more powerful than its predecessors: the battery lasts eight hours more and can handle up to 30 hours of video playback. This is 36% more in battery life than the previous iPhone Series. iPhone 17 is available in 256 GB and 512 GB options. 

iPhone Air: Fresh Addition 

Although we’re used to counting Apple devices, the iPhone Air has no numbers — it’s the only one in the series. The new addition is the thinnest so far at just 5.6 mm. While it’s thinner than a finger, the titanium body of the smartphone is durable, and it features: 

• 3000-nit bright Super Retina XDR display at 6.5 inches. 

• Well-known Always-On Display option and ProMotion technology with a refresh rate from 1 to 120 Hz. 

• Durable front panel — Ceramic Shield 2 — and advanced anti-glare screen coating mentioned before. The back panel of the thin smartphone is also protected by Ceramic Shield along with the titanium frame, minimizing cracks, scratches, and deformation. 

• Dual Capture feature to shoot both with the front and back camera simultaneously, as well as Center Stage front camera with advanced stabilization and high-quality 4K HDR picture. 

• Impressive 48 MP Fusion camera that equals several phone cameras, which can capture both regular and 2x photos. The focal lengths are 28 mm and 35 mm. 

• Strong A19 Pro processor with 6-core CPU and 5-core GPU. 

• Apple-developed N1 chip that supports — Wi-Fi, Bluetooth, and Thread, and an exclusive energy-efficient C1X cellular modem. 

• iPhone Air does not support traditional SIM cards, only eSIM. 256 GB, 512 GB, and 1 TB of memory are available for buyers. 

• This release comes in a total of four options — Space Black, Cloud White, Light Gold, and Sky Blue. 

Despite its ultra-thinness, the smartphone can work all day without constant recharging when put into an adaptive mode that allows to use of the smartphone for up to 27 hours (22 hours for the iPhone 16 Series). 

iPhone 17 Pro and iPhone 17 Pro Max: New Visuals 

The smartphones in the last two generations of iPhone Pro were produced completely in titanium. However, Apple has decided to return to the classics and use aluminum again. The new iPhone 17 Pro and Pro Max come in two sizes: 6.3 inches and 6.9 inches, respectively. 

Similar to the Air smartphone, iPhone Pro and Pro Max are protected by Ceramic Shield in the back, and brand new Ceramic Shield 2 on the screen has scratch-resistance and durability features. 

Users might not recognize the device at first, as it has gone through a big transformation. Now, the cameras are situated in a long panel across the whole upper part of the device, not the usual small square one. The lenses of the back camera can be seen on the left of the panel, with the LiDAR and flash across them on the right.  

Three main cameras have the same attributes, including the wide-angle, ultra-wide-angle, and telephoto with 8x optical zoom at 48 MP. You can take photos up to 40 times closer with the digital zoom. The front camera comes in 18 MP and has the Centre Stage feature for smooth video shooting in 4K HDR. Just like other releases, these support simultaneous shooting with two cameras. 

Professional content creators will be instant fans of the new Pro line. Dolby Vision HDR, 4K 120, ProRes Log, ACES, and ProRes RAW are all available to explore. Apple iPhone Pro and Pro Max from the new releases are the most powerful to date, with the A19 Pro processor and a 6-core GPU.  

Previously, devices would go up to extreme temperatures when using advanced features. Now, you can shoot in ProRes or even play games for longer: Apple added an improved vapor chamber cooling system to cool down the device. It’s 40% more stable than before. 

The material the phone is constructed from makes sense: aluminum supports the battery life and improves battery capacity. It allows for good thermal control. Smartphones with the eSIM feature also have a slightly bigger battery capacity.  

This results in up to 39 hours of video playback for iPhone 17 Pro Max and 33 hours for iPhone 17 Pro — a huge improvement from the last model. 

N1 chip shines again: Wi-Fi 7, Bluetooth 6, and Thread are impressive. There’s a variety of built-in memory, as expected, where you can choose from 256 GB to the biggest 2 TB option. This release has three colorways, including deep blue, cosmic orange, and silver. 

You can find the devices presented on September 9 in iSpace in Uzbekistan. Visit our website or Instagram page to check the prices of iPhone 17 and other products, and follow us for new Series.